BRANDING
BRANDING IS USED TO HELP DESCRIBE...
-
Who you are
-
Who is your target audience
-
What you are selling
-
Where you are selling it
-
How you make money
-
Your style and your personality
-
All of these elements and many, many more shape your brand.
​
Crazy Sams Custom Hot Dogs
Serving Cleveland Carnivores since 1987
"The best thing on a bun is Sams"
​
​
BRANDING TOOLS INCLUDE...
-
Name
-
Color Palette
-
Custom Fonts
-
Logo
-
Tag Line
-
#hashtag
-
Domain Name
​
You can't promote a product until it has a BRAND.
​
SOCIAL MEDIA
​
First, you need to make sure you have a name that STICKS that no one else has.
Your name describes you, is memorable and is not used by anyone who can be construed as someone other than you or competes with your target audience.
So if you have put together your branding ideas and come up with your brand name suzysingssillysongs you are ready to begin but... Here is the deal. You are going to need multiple accounts that all have the exact same name.
​
Exact same name.
​
Exact same name.
​
Do a google search for your dream name: suzysingssillysongs
​
Does the name show up anywhere else?
​
Then on Google, search: suzysingssillysongs.com
​
Is the domain name available? if yes....
​
Then search: #suzysingssillysongs
​
Anything out that there that is not you? if no....
​
Do another search: @suzysingssillysongs
​
If it is available then you know you can build your brand on the name you have chosen.
​
MEDIA ACCOUNTS NEEDED
​
Set up your accounts in this order:
​
Purchase your domain name at Godaddy.com or vendor of your choice. 1 year is fine. You do not need to purchase any other options yet.
suzysingssillysongs.com
​
Set up your Gmail account-
​
Set up other Social Media accounts including:
-
Twitter @suzysingssillysongs
-
YouTube : Custom Channel suzysingssillysongs
-
Facebook Page: facebook.com/suzysingssillysongs (Not a personal page)
-
Instagram: instagram.com/suzysingssillysongs
-
SoundCloud:soundcloud.com/suzysingssillysongs
​
All of these accounts will need custom art work with your logo, fonts, color palette etc. These can be created on Canva .com if you are not using a graphic designer. You can create custom dimensions for the canvas to create artwork that is the right scale for each Social Medai account. For example, search Google " twitter cover art dimensions"
​
WEBSITE
Go to wix.com
Create a free account
Select a template for your website
Download Wix app for phone
​
MARKETING